- Year of establishment
- Sponsor since
Marc Verbeeck, director at Vermarc Sport
How long has Vermarc been a partner of Lotto Soudal?
“We have been a partner of the team ever since 2004. So, we will be entering our 18th year together. I think that already says a lot.”
Are the expectations being fulfilled?
“Of course! Our clothing sales are heavily linked to cycling’s biggest stars. For example, we saw our sales rise sharply thanks to Robbie McEwen and André Greipel. Tony Gallopin also caused a peak in France. However, the biggest effect was caused by Philippe Gilbert, during his magical 2012 season.”
Does Vermarc also learn something from the Lotto Soudal team?
“Obviously! Especially in terms of aerodynamics. Ultimately, it is Vermarc that develops new concepts and designs, but receiving feedback from the riders who test the material is really important to us. Aerodynamics and wearing comfort do not always go hand in hand. Then, it comes down to finding a successful balance. Someone like Victor Campenaerts was of incredible value to us. He’s doing his job in a maniacal way and besides, he is always critical. However, always in a constructive manner.”
What makes Lotto Soudal unique for you?
“The Belgian character of the team. Lotto Soudal is a loyal partner and a certainty. Lotto is the world’s oldest sponsor in cycling. For us, it is just obvious to be working together with Lotto Soudal.”
Up till now, what performances or events have brought you the most joy?
“Without a doubt, the wonderful year of Philippe Gilbert in 2011. He just went from one victory to the next. Greater publicity was unthinkable. Philippe still is a great rider and a real professional. The perfect signboard in Flanders, Wallonia and far beyond Belgium.”