Algemeen Ekoï and G&V Energy Group extend long term partnerships with Lotto Soudal
Lotto Soudal partners Ekoï and G&V Energy Group extend their contracts with the Belgian …
EKOI
- Year of establishment
- 2001
- Sponsor since
- 2020
The EKOI brand was founded by Jean Christophe Rattel in 2001. Thanks to close partnerships and sponsoring with many professional teams, EKOI has developed numerous innovations in recent years. Today, EKOI has become a pioneer of direct online sales, as no intermediary is involved.
Jean-Christophe Rattel, CEO and founder of EKOI
How long has EKOI been a partner of Lotto Soudal?
“EKOI will start its second year as Lotto Soudal’s official eyewear partner. In 2021, the riders will wear our helmets for the first time.”
Are the expectations being fulfilled?
“Absolutely. The visibility at the races, but also in the press and on television really impacts the sales of our products.”
Is EKOI also learning something from Lotto Soudal?
“Thanks to the feedback from our riders, we are constantly making progress. The quality of our eyewear is always getting better. For us, the team is also a kind of laboratory, where everything is being tested. Lotto Soudal has especially contributed to the development of our electronic glasses which were presented during the past Tour de France.”
Up till now, what performances or events have brought you the most joy?
“The victories of Caleb Ewan at the Tour de France will remain some exceptional moments for EKOI!”