Adapted ‘New Lotto’ Soudal shirt during Tour de France


Just like during the Giro d’Italia the Lotto Soudal riders won’t be riding the Tour de France in the regular team shirt. Lotto Soudal becomes New Lotto Soudal on the occasion of the 105th Tour de France.


The Belgian National Lottery has rebranded Lotto – for the fortieth anniversary -, therefore ‘New Lotto’ as name of the campaign. With this slogan: “You’re 2 times as likely to win.” The odds have risen from 1 out of 25 to 1 out of 11.


More info about New Lotto: