It’s often said that cycling is the people’s sport. But what if you could be one of the people right at the heart of the race? Lotto is offering you a unique chance to get closer than ever to Belgian cycling as a Captain of Cycling. You could be following the race from the front row — not just as a supporter, but as a shareholder too!
So, how do you get even more out of cycling?
Becoming a Captain couldn’t be easier. There are three shareholder formulas, each with their own package of benefits (see below): €50, €250 and €1000. Not only will you be joining Belgium’s friendliest cycling family; you can also expect to receive a range of exclusive gifts, such as a unique welcome package, access to exclusive images and stories, at least one VIP invitation per race season, meet and greets with the peloton and dozens of other unforgettable cycling moments to look forward to.
On top of all that, you’ll also be a shareholder in the Lotto Soudal cycling team. You won’t get a dividend, but you will get a seat at the General Meeting. That means you get to take part in decisions on how the team is run. You won’t be doing so alongside grey suits obsessed with numbers; instead, you’ll be joining an awesome group of cycling fans who are all about engaging with the experience.
The more cycling fanatics, the better!
If you feel there’s room for one more in the crowd, why not treat a cycling-crazy friend or family member to the ultimate gift? Discover our offers for all budgets here.
*A (Duo) Gold or Platinum Pass can be renewed annually to keep enjoying the race right from the front row. You can renew your pass by paying €50 for a Gold Pass and €100 for the Gold Duo and Platinum formulas. Excludes transaction charges.